PROJECT OVERVIEW (adapted from bie.org) |
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Name of Project: Convince Me!
Grade Level: 9-12th Proficient
Duration of Project: 4/5 weeks
Teacher(s): art teacher
Subject / Course: Art / Graphic Design
PROJECT SUMMARY |
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VAPA Standard: 5.1 Design an advertising campaign for our school's guitar concert, creating images that represent major events in the production.
Success Skills: Collaboration, communication, self-management, creative skills in problem solving
Tier 2/3 Words: Rhetoric, Pathos, Ethos, Logos, Balance, Composition, Expressive Content, Focal Point, Space
Project Summary: Students will analyze the different modes of persuasion paying close attention to the use of pathos in advertising. Students will read informational text to learn why you need emotion to persuade and to learn 2/3 words used in the text. Students will also watch videos to see examples of how persuasive techniques are used in advertising to get people to purchase an item. Students will reflect on how can they use pathos to convince an audience to attend the school's guitar concert. Students will create/design various promotional materials. The students will collaborate with each other for the project and will present the promotional materials to parents, students and school staff.
Driving Question: How can we as graphic artists/graphic designers encourage others to attend our school's guitar concert AND How can we convey emotion to convince everyone to be a part of the event?
Entry Event: Teacher will show various informational texts as well as videos that discuss the three main modes of persuasion. Students will read as a class an informative text and highlight major vocabulary words to be learned. Teacher will give out a word bank before we start reading that will be used to facilitate our understanding of the text.
Major Product / Performance: promotional materials to be chosen by the students
Making Products Public: promotional materials will be displayed in the classroom doors as well as sent electronically or in paper to parents and students as a form of invitation to the event.
RESOURCES NEEDED |
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On-site people / facilities: students and teachers
Equipment: Chromebook/Mac Laptop / Adobe Software: InDesign, Illustrator, Photoshop / Design Websites
Materials: Informational Reading (Presentation using visuals, word bank, and magazine article)
The Art of Rhetoric: Persuasive Techniques in Advertising- (https://youtu.be/FeCz5fy02JE)
Persuasive Techniques Used in Advertising- (https://youtu.be/B4sT6l1delc)
Why You Need Emotion to Persuade- (https://www.jrmyprtr.com/using-emotion-to-persuade/)
Examples of Different Kinds of Persuasion In Advertising- (https://smallbusiness.chron.com/examples-different-kinds-persuasion-advertising-56550.html)
Community Resources: to be determined by students
Reflection Methods: whole class discussion, small class discussion, peer-review
CHECKPOINTS AND FORMATIVE ASSESSMENTS |
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Individual: Popplet (Web of Ideas), Teacher Conference, Thumbnail sketches, Kanban Flow (Project Management)
Team: collaboration, communication, peer-review, unified work of art
STUDENT LEARNING OUTCOMES |
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I can... analyze different modes of persuasion
I can... create creatively problem solve with my classmates
I can... produce sketches and rough drafts before starting my final design
I can... utilize the elements and principles of design in my artwork
I can... work collaboratively with my classmates with project management techniques
I can... communicate with my classmates utilizing tier 2/3 words in my discussions
RATIONAL FOR THE ACTIVITY |
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Why are you doing what you are doing? I am creating this class project to build skills such as 21st century skills and improve their rhetoric and they will be able to contribute to school events.
Value of the activity: Students will be able to express themselves both by using vocabulary words of an artist as well as be able to express themselves when it is time to use modes of persuasion in essays or other English class assignments. It is also valuable for me as the teacher to see their progress in their understanding of the elements and principles of design. Students will learn to manage their time effectively and collaborate with other students to create a unified work of art.
Apps to use:
http://popplet.com/app/#/home
https://kanbanflow.com/
http://popplet.com/app/#/home
https://kanbanflow.com/